FAQ
Common questions
Straight answers, including the ones about what costs money.
Does it work for my industry?
If your customers use WhatsApp, yes. The platform is the same for everyone; what changes is the flows we set up and the wording of your messages. See the industries we have written up, and if yours is not there, tell us what you sell in the trial form and we will say honestly how we would approach it.
Can we keep our existing WhatsApp number?
Often, yes. Meta supports an arrangement letting an eligible WhatsApp Business app number connect to the Business Platform while the app stays in use. Eligibility and available features vary — tell us the number and we’ll check before you commit.
What does it cost?
Yearly plans from ₹40,000, plus Meta’s message charges at Meta’s rates. We add no markup on messages. See pricing.
Are messages free during the trial?
No. The trial covers the platform. Meta charges per message from the first one you send, and that applies during the trial exactly as it does afterwards. You fund messaging from a wallet balance, so nothing sends until you have topped it up — but it is worth knowing before you plan a campaign.
How long until we’re live?
Verification is the variable, and it depends on Meta and on your documentation. After that, templates and flows are usually days rather than weeks.
Is spam or messaging a purchased list allowed?
No. Spam and messaging purchased contact data are strictly not allowed. An account found doing this is suspended without notice and without refund. If a channel is suspended or deleted, no refund is given either. Read the acceptable use policy.
How do I pay for conversations?
Conversations are prepaid. Your account must be recharged in advance, and messages are paid from that balance at Meta’s rates, with nothing added by us.
Is there an offer for MSMEs and startups?
Yes. MSMEs and startups with funding get 50% of the Silver plan back as cashback, ₹20,000, to use on campaigns and messages. It is for the first year only: the cashback must be used within 1 year, and from year 2 the plan renews at the standard price. See the offer.
What if a template gets rejected?
We review your drafts first, which prevents most rejections, and help you correct and resubmit if one is rejected. Approval is Meta’s decision, and we’ll say so honestly when a rejection is not appealable.
Can the bot handle everything?
No, and you should not want it to. It handles the repetitive enquiries and captures details for the rest. Anything requiring judgement goes to a person, with the conversation attached.
We’re already with another provider. Is moving painful?
Less than you’d expect. We move the number, rebuild the templates and get you live without losing your setup — it is a listed add-on rather than something you have to negotiate.
Do we need to change how our team works?
Less than you’d expect. Agents work from a shared inbox that looks like WhatsApp. The automated messages run without anyone doing anything.
Can we message anyone whose number we have?
No, and no provider can honestly say otherwise. The recipient must have opted in, and messaging limits apply per 24 hours.