Pricing
Simple yearly plans. Message charges at Meta’s rates.
Pick the plan that fits your team. Meta’s message charges are separate, passed through at Meta’s rates with nothing added on top.
Silver
For a team getting started on WhatsApp.
₹40,000 per year
About ₹3,300 a month, billed yearly
- 1 WhatsApp channel
- 5 team members
- Up to 1 million contacts
- 1 WhatsApp store
- Build your own bots and automations
- Support response within 12 working hours
Gold
For growing teams that want help with bots.
₹99,999 per year
About ₹8,300 a month, billed yearly
- Everything in Silver, with higher limits
- 10 team members
- Up to 30 bot building blocks
- 2 million bot and automation triggers
- Support response within 6 working hours
- 3 bot debugging sessions
Enterprise
For large teams and high message volumes.
Contact us
Pricing set around your volume and needs
- Everything in Gold, with the highest limits
- 3 WhatsApp channels
- 25 team members and up to 5 million contacts
- Up to 150 bot building blocks
- Support response within 2 working hours
- 10 bot debugging sessions
14 days free from signup. Your panel is available from day one, so you can explore it and prepare while verification runs.
Plan prices are per year and exclude GST where applicable. Message charges are Meta’s, at Meta’s published rates, with nothing added by us. Rates vary by country and message category, and Meta publishes them.
MSME & startup offer
₹20,000 cashback on the Silver plan
MSMEs and startups with funding get 50% of the Silver plan fee back as cashback, to use on WhatsApp campaigns and messages.
Terms: the credit must be used within 1 year of being credited. It cannot be used in the next year, and unused credit expires. It is for messages to opted-in contacts only.
First year only: from the second year the plan renews at the standard price, with no cashback. If you upgrade during the first year, the cashback stays and your plan is upgraded pro rata for the rest of the period.
Conversations are prepaid
To send messages, recharge your account in advance. Messages are paid from your prepaid balance at Meta’s rates, with nothing added by us.
Every plan includes
The whole platform, whichever plan you choose
Plans differ in limits and in how much help you get, not in what the platform can do.
- Shared team inbox on your business number
- Template creation and submission to Meta
- Broadcast campaigns to opted-in contacts
- Contact management and tagging
- Automation builder and an automated bot
- WhatsApp OTP verification
- Reports on sent, delivered and answered messages
- API and webhooks
Compare plans
Limits and support, side by side
| Silver | Gold | Enterprise | |
|---|---|---|---|
| Channels and team | |||
| WhatsApp channels | 1 | 1 | 3 |
| Contacts | 1 million | 1 million | 5 million |
| Team members | 5 | 10 | 25 |
| Ecommerce | |||
| WhatsApp stores | 1 | 1 | 3 |
| Products | 5,000 | 10,000 | 20,000 |
| Orders | 5,000 | 10,000 | 20,000 |
| Abandoned cart reminders | 5,000 | 10,000 | 20,000 |
| Bots and automation | |||
| Bot building blocks | Build your own | Up to 30 | Up to 150 |
| Bot and automation triggers | 1 million | 2 million | 10 million |
| External actions | 5,000 | 10,000 | 50,000 |
| Support | |||
| WABA, CRM and inbox support response | 12 working hours | 6 working hours | 2 working hours |
| Bot and automation support | Not included | 3 debugging sessions | 10 debugging sessions |
| Technical | |||
| Messages per second | 20 | 40 | 100 |
| Monthly conversation limit | No limit | No limit | No limit |
Need higher limits than Enterprise lists? Talk to us and we will size it around you.
Add-ons
Add what you need, when you need it
Extras you can layer on top of any plan.
External actions
Calls from a bot or automation to your own systems, such as a status lookup or a record update.
Bot triggers
Extra bot and automation triggers once you pass your plan’s allowance.
Ecommerce store
An additional WhatsApp store beyond the stores in your plan.
Extra team members
More people working from the shared inbox.
Extra WhatsApp channels
An additional business number on the same account.
Dedicated support services
Expert help by the hour
Book our team for the work you would rather not do yourself. Billed by the hour, on any plan.
WABA, CRM and inbox support
Help with your account, verification, templates, contacts and the shared inbox.
Ecommerce support
Store setup, catalogue, order messages and cart reminders.
Bots support
Designing, building and fixing bot flows.
Automations support
Building and debugging automations and triggers.
Quoted on what it involves
The parts that depend on your business
These depend on what you already run, so we scope and quote them rather than guess.
CRM and ERP integration
A conversation is only useful if it becomes a record. We connect the platform to the system your team already opens, so the enquiry the bot captured at 9pm arrives as a lead, and dispatch updates fire from your real order data.
QR registration for walk-ins
A QR code for your counter, stand or printed material. A visitor scans it, registers, and your catalogue reaches their phone. You get a named lead, not a business card in a box.
AI assistant
Answers from your own catalogue and documents, and hands over to a person when it is out of its depth. More on the chatbot page.
Branch and dealer locator
Your outlet list loaded against pincodes, so the bot can say where to buy in seconds. More on the chatbot page.
Additional bot flows
A separate journey for professionals, a returns process, an onboarding sequence. Quoted on what it involves.
Migration from another provider
Already on another platform? We move the number, rebuild the templates and get you live without losing your setup.
WhatsApp message charges
What Meta charges, and why it varies
Message charges are Meta’s, not ours, and they sit on top of your plan. Here is how they work.
When a customer messages you, you can reply freely for the next 24 hours. Meta does not charge for those replies.
Reminders, updates and offers use templates approved by Meta, and Meta charges for them by category: marketing, utility or authentication.
Rates differ by country and category, and Meta updates them from time to time. We pass them through exactly, with no markup.
Your account must be recharged in advance. Messages are paid from that prepaid balance, and sending pauses if it runs out.
Questions
About pricing
How are plans billed?
Silver and Gold are billed yearly. Enterprise is priced around your volume, so talk to us and we will put a proposal together.
Are WhatsApp message charges included?
No. Meta charges for messages, and we pass those charges through at Meta’s rates with nothing added on top. Conversations are prepaid: your account must be recharged in advance, and nothing sends until the balance has been topped up.
Are replies to customers free?
When a customer messages you, you can reply freely for the next 24 hours, and Meta does not charge for those replies. Messages you start yourself use approved templates, and Meta charges for them by category.
What happens if we go over our triggers or actions?
Your automations keep running. Extra triggers and external actions are available as add-ons at ₹1,000 per 1,000, and we will tell you before you are close to your limit.
Which plan should we choose?
Silver suits a small team that is happy to build its own bots. Gold adds more people, higher limits and help with bots. Enterprise is for large teams, several numbers and very high volumes. If you are unsure, start the trial and ask us.
Can you build our bots and automations for us?
Yes. Gold and Enterprise include debugging sessions, and our hourly bots and automations support covers building. Larger pieces of work are quoted on what they involve. See dedicated support.
Is there a free trial?
Yes, 14 days. Your panel is ready from day one, so you can explore it and prepare while verification runs. The trial covers the platform, not messages, which Meta charges from the first one you send.
Does the MSME and startup offer apply every year?
No. It is for the first year only. From the second year the plan renews at the standard price with no cashback. If you upgrade to Gold or Enterprise during the first year, the cashback stays in your account and your plan is upgraded pro rata for the balance of the current period. See the offer terms.
Does the MSME and startup offer carry over to next year?
No. The cashback must be used within 1 year of being credited. It cannot be used in the next year, and unused credit expires. See the offer terms.
Is there a refund if my channel is suspended or deleted?
No. No refund is given if a channel is suspended or deleted. Accounts found sending spam or messaging purchased data are suspended without notice, with no refund. Read the policy.
What are your payment terms and refund policy?
They are set out on our Payment Terms & Refund page.
More answers on the main FAQ.