Truck dispatched
UtilityHi {{1}}, order {{2}} has been dispatched on vehicle {{3}}. Expected arrival: {{4}}. Reply TRACK for updates.
IndustriesCement & Dry Mix
WhatsApp Business API for cement & dry mix
Thousands of dealers and masons. One channel they all answer.
Cement and dry mix move through large dealer networks and are chosen by masons and contractors on site. Reach all of them directly, and stop relying on a chain of calls to tell them what you need them to know.
No per-message markup. You pay Meta’s rates; we add nothing on top.
Shakti Cement
Business account
Hi
Welcome to Shakti Cement. Are you a dealer, a mason or a customer?
Dealer
Please send your dealer code.
Order status
Thank you. Your latest order was dispatched at 7:30 am and should reach you by 2 pm.
Sound familiar
The message reaches the dealer. It rarely reaches the mason.
Price changes, schemes and dispatch details travel through sales officers, distributors and dealers before they reach anyone who uses the product. By then they are late, partial or wrong.
Dealers phone the office to ask where a truck is and what their scheme balance is. The same ten questions, every day, answered by someone with better things to do.
What changes
Six things that stop costing you time
Dealers check their own order status
Order status, dispatch time and expected arrival returned in seconds from your own order data, without a call to the office.
Scheme balances without a spreadsheet
A dealer asks for his balance and gets it, from the system that holds it, at any hour.
Price updates reach everyone at once
A price or scheme change goes to opted-in dealers the same morning, instead of travelling through three layers.
Masons and contractors become reachable
A code on the bag or the dealer counter registers them, and you can reach them directly with product information.
Truck and delivery messages
Dispatch, vehicle details and delivery confirmation sent automatically as an order moves.
Complaints with the facts attached
Batch, product and site details collected up front, so the first call is about the fix.
Automated enquiry handling
A dealer asks where his truck is at 8am. He has an answer before the office opens.
The same few questions arrive from thousands of people every day. A bot answers them from your systems, and passes the rest to the right person with the details already collected.
Balances and statuses come from your own systems, never from a guess. Anything the bot cannot confirm goes to a person.
Built for how building materials move
The parts specific to your trade
Scale and distribution shape this trade. These add-ons are built around that.
CRM and ERP integration
Order status, balances and dispatch messages need your own data. We connect the platform to your order and dealer systems, so replies are accurate and updates fire on their own. If you run Sales360, it is already connected.
Mason and contractor registration
A QR code on the bag, dealer counter or hoardings. They register once, and you can reach them directly from then on.
Additional bot flows
A loyalty or scheme journey, a dealer onboarding sequence or a returns process. Quoted on what each involves.
These sit outside the base plan and are priced on what they involve. See add-ons.
Example messages
What your dealers and customers would actually receive
Four messages a cement or dry mix business typically starts with.
Payment due
UtilityHi {{1}}, a payment of ₹{{2}} against invoice {{3}} is due on {{4}}. Reply STATEMENT for your account statement.
Registration confirmed
UtilityHi {{1}}, you are registered with {{2}}. Reply PRICE any time for the current price list.
Scheme announcement
MarketingHi {{1}}, a new scheme runs from {{2}} to {{3}}. Reply SCHEME for the details.
Wording is illustrative. The category shown is what each message would normally be submitted under, and Meta makes the final decision — which is why we write and categorise yours with you.
Day to day
What a cement or dry mix business hands to WhatsApp
The jobs below are the ones businesses in this trade usually move over first, once the number is live.
Order tracking
Dealers check status and expected delivery without calling anyone.
Balances
Scheme and incentive balances returned from your system on request.
Price updates
Changes and schemes sent to opted-in dealers the same day.
Dispatch messages
Vehicle and delivery details sent as an order moves.
Routing
Enquiries passed to the right person with the details already collected.
Before you ask
Common questions
Can dealers see their own balance and order status?
Yes, once we connect your order and dealer data. The bot returns the answer from your system, so it is accurate, and it asks for a dealer code first.
How do we reach masons who are not our direct customers?
Through a registration code on the bag, the dealer counter or printed material. They opt in when they register, so you can reach them directly and compliantly.
Is this suitable for a very large dealer network?
The platform is built for volume. What needs care is setting up opt-in, templates and segments so messages go to the right people. We do that with you.
Can price updates go to all dealers at once?
Yes, to dealers who opted in, using an approved template. You can segment by region so each dealer gets the right price.
More general questions, including cost and verification, are on the FAQ page.
Related
Also set up for
14 days free
Start your trial
Tell us about your cement & dry mix business and we’ll set up your panel. No card required.
- Your panel is ready immediately. You can look around and prepare templates while business verification runs, so the trial is not spent waiting.
- No card, no automatic subscription. No plan starts unless you tell us to continue. Meta’s message charges apply from your first message, trial or not.
- We reply within one working day to confirm the next step and what verification will need from you.
- Opt-in contacts only. Spam and messaging purchased data are not allowed, and accounts found doing it are suspended without notice and without refund. Read the policy.
- No markup on messages, ever. You pay Meta’s rates. We add nothing on top, on any plan.
Not ready to sign up? Raise a ticket at concordtechnosoft.com and ask whatever you need to ask first.