Order dispatched
UtilityHi {{1}}, your order {{2}} has been dispatched today on vehicle {{3}}. Expected delivery: {{4}}. Reply TRACK for the latest status.
IndustriesTiles & Ceramics
WhatsApp Business API for tiles & ceramics
Your dealers read WhatsApp. They ignore everything else.
Dispatch updates, catalogues, dealer enquiries and payment reminders — on the one channel your dealers, architects and customers actually open. Set up for how tile and ceramic businesses really work.
No per-message markup. You pay Meta’s rates; we add nothing on top.
Concord Tiles
Business account
Hi
Hello. What can we help you with?
Find a dealer
Please send your pincode.
411045
Your nearest dealer is Shree Ceramics, Baner Road, Pune. Shall I share their number?
Yes please
+91 98220 41xxx. They hold the full range in stock.
Sound familiar
Three salespeople, three phone numbers, no sales process
Enquiries live on personal handsets, and leave when the salesperson does. Your office answers “where is my order” all day. Dealers won’t open the portal you built them, but they’ll answer a WhatsApp message in four minutes.
Meanwhile the WhatsApp you’re using is the free Business app — one phone plus four linked devices, 256 contacts per broadcast, and delivery only to people who saved your number. Most of your customers never did.
What changes
Six things that stop costing you time
Nobody answers “where is my order” again
Confirmation when the order is accepted, a message when it dispatches with vehicle details, one on delivery. Triggered by your own system, so no one is copying a number off a screen.
The showroom visitor stops being anonymous
A code beside the display opens WhatsApp, the customer registers, and your catalogue reaches their phone before they leave. Their details are yours, not one salesperson’s.
Dealers get answers without opening anything
Stock, scheme balance, order status — on the app they already have open, rather than the portal they never log into.
Payment reminders happen without the awkward call
A statement before the due date, a short reminder after it. Neutral and automatic, which is exactly why it works better than a person chasing.
Quotations reach the customer while they still care
Sent as a PDF the moment it is ready, with a follow-up in three days if there is no reply.
Enquiries that went quiet come back
Tile projects run for months. A short sequence over several weeks, referencing what the customer actually looked at, catches the one whose project simply moved.
Automated enquiry handling
Someone messages at 9pm. Your team is at home. The customer still gets an answer.
Most enquiries arrive outside working hours, or while your team is with someone else. Without a bot they wait — and a customer who waits messages your competitor too.
A bot answers immediately, works out what the person needs, collects the right details, and either resolves it or hands a properly briefed enquiry to the right person in the morning. Each branch collects what a person would have had to ask for, so nothing needs a second conversation to become useful.
The bot knows when to stop. Anything it cannot handle goes to a human, with everything the customer has already said attached. A bot that keeps trying is worse than no bot.
Built for how tiles are sold
The parts specific to your trade
Tiles are specified by architects, stocked by dealers and chosen in showrooms. These add-ons are built around that chain.
Architect and professional registration
We give you a QR code for your stand, your showroom or your printed material. An architect scans it, a short registration form opens, and once they have registered your catalogue downloads straight to their phone.
They get what they came for. You get a named lead with their practice, city and what they were looking at — rather than a business card in a box.
Dealer locator setup
We load your dealer list against pincodes so the bot can answer “where can I buy this” in seconds, at any hour, without anyone at your office looking it up.
Where several dealers cover a pincode, we set the order — by territory, by tier, or by who stocks the range being asked about. You also see which pincodes people search from, including the ones where you have no dealer at all. That is a map of where to appoint next.
CRM and ERP integration
The enquiry the bot captured at 9pm arrives in your CRM as a lead with the name, pincode, product interest and conversation attached — and dispatch updates fire from your real order data rather than from someone retyping a vehicle number.
If you run Sales360, it is already connected. Anything else we integrate; building those systems is the rest of our business.
These sit outside the base plan and are priced on what they involve. See add-ons.
Example messages
What your customers would actually receive
Four messages a tile business typically starts with. We write yours in your own voice and help you submit them to Meta.
Payment due
UtilityHi {{1}}, a payment of ₹{{2}} against invoice {{3}} is due on {{4}}. Reply STATEMENT to receive your account statement.
Quotation ready
UtilityHi {{1}}, your quotation {{2}} is ready and valid until {{3}}. The PDF is attached. Reply here with any questions.
Range back in stock
MarketingHi {{1}}, the {{2}} range you looked at is back in stock. Reply CATALOGUE and we will send the full range.
Wording is illustrative. The category shown is what each message would normally be submitted under, and Meta makes the final decision — which is why we write and categorise yours with you.
In production
Already running at one of India’s largest tile manufacturers
We do not name clients without their permission, so we will not name this one. What we can tell you is what it carries every day.
Campaigns
Regular campaigns to dealers and customers, run from the platform rather than from a personal handset.
Order tracking
Customers and dealers check where an order has reached without calling anyone.
Enquiry routing
Enquiries reach the right dealer and the internal sales team, with the detail already captured.
Complaint updates
Status updates and closing documents go out on WhatsApp as a complaint moves through to resolution.
Document sharing
Catalogues, price lists and technical documents delivered into the chat, not attached to an email nobody opens.
That is a business with a national dealer network and serious daily volume. The same platform, and the same setup work, is what you would be starting with.
Before you ask
Common questions
Can architects register by scanning a code at our stand or showroom?
Yes. We give you a QR code for your stand, showroom or printed material. A short registration form opens, and once they register your catalogue downloads straight to their phone — and you keep a named lead with their practice, city and what they were looking at. It is a listed add-on.
Can the bot tell a customer where their nearest dealer is?
Yes. The customer sends a pincode and gets the nearest dealer’s name, address and number. We load your dealer list against pincodes during setup, and decide the order where several dealers cover the same area.
Can dispatch updates come from our own ERP or dispatch system?
Yes. Updates fire from your real order data rather than from someone retyping a vehicle number. If you run Sales360 it is already connected; anything else we integrate, priced on what it involves.
Can we send catalogues and price lists in the chat?
Yes. Catalogues, price lists and technical documents are delivered into the conversation as files, and the bot records who asked for them.
Does this suit a dealer or showroom as well as a manufacturer?
Yes. Whether you are a brand messaging a national dealer network or a showroom messaging your own customers, the platform is the same. What changes is the flows we set up and who the messages go to.
More general questions, including cost and verification, are on the FAQ page.
Related
Also set up for
14 days free
Start your trial
Tell us about your tiles & ceramics business and we’ll set up your panel. No card required.
- Your panel is ready immediately. You can look around and prepare templates while business verification runs, so the trial is not spent waiting.
- No card, no automatic subscription. No plan starts unless you tell us to continue. Meta’s message charges apply from your first message, trial or not.
- We reply within one working day to confirm the next step and what verification will need from you.
- Opt-in contacts only. Spam and messaging purchased data are not allowed, and accounts found doing it are suspended without notice and without refund. Read the policy.
- No markup on messages, ever. You pay Meta’s rates. We add nothing on top, on any plan.
Not ready to sign up? Raise a ticket at concordtechnosoft.com and ask whatever you need to ask first.