Features
Everything you need to run WhatsApp as a business channel
One platform for your team inbox, your automated replies and your outbound messages — on the official WhatsApp Business API.
What you get
The platform
Shared team inbox
Several agents work from one business number, and every conversation is logged. It looks like WhatsApp, so there is little to learn.
An automated bot flow, built with you
Bot building is included on every plan. It answers the repetitive enquiries, collects the details for the rest, and hands over to a person with the conversation attached.
Template management and submission
Write, categorise and submit message templates to Meta from one place. Category rules cause most rejections, so we help you get them right the first time.
Automation builder
Trigger a sequence from a field change or an incoming message — a dispatch update when an order moves, a follow-up when a quotation goes quiet.
Contact management
Tags and segments, so a campaign reaches the people it is meant for and nobody who has not opted in.
Broadcast campaigns
Send approved templates to opted-in contacts, from the platform rather than from a personal handset.
WhatsApp OTP verification
Confirm logins, payments and signups with a one-time passcode sent on WhatsApp.
Reports
Delivery, read rates, campaign performance and agent activity, so you can see what is working.
API and webhooks
Connect your own systems, so messages fire from real order and customer data rather than from someone retyping it.
Complaint capture and ticketing Coming
Capture the order reference and the issue, create a ticket, and confirm it back to the customer.
Why not the free app
The WhatsApp Business app has a ceiling
The free app is fine for one person with one phone. It stops being enough the moment you have a team, a customer list or any process you want to repeat.
| WhatsApp Business app | WhatsApp Business API with Concord | |
|---|---|---|
| Team access | One phone plus four linked devices | Shared inbox, several agents on one number |
| Broadcasts | 256 contacts per broadcast, and only people who saved your number receive it | Approved templates to opted-in contacts |
| Automation | Away and greeting messages | Bot flows, triggers and automation from your own data |
| Your systems | None | API and webhooks |
| Reporting | Basic | Delivery, read rates, campaign and agent reports |